A bi-weekly email that focuses on email marketing, strategy & copywriting, storytelling, harnessing good energy, and finding ways to build purpose-based businesses while Living Our Values Every day.
π LL #38: 6 things this week...
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A bi-weekly email that focuses on email marketing, strategy & copywriting, storytelling, harnessing good energy, and finding ways to build purpose-based businesses while Living Our Values Every day.
Dear Reader,
This summer, I've been deeeep in the world of email. Writing, designing, implementing, studying... all.the.things.
And in my "research," I've noticed a few brands doing things I love, and a few doing things I loathe. Thought it'd be worth it to share.
3 THINGS I LOVE
1. Top-notch eCommerce example because:
- Good subject line in sentence (not Title) case
- Love the "Free Ground Shipping Over $75 | Free Returns" bar across the top β this matters to me
- Nice headline and image
- A CTA button Above the fold
2. It's the middle of this email that wins my heart. Love the simple design and the 5-star reviews! This makes me want to buy these products.
3. This brand has a great offer of 15% off your next purchase when you leave a review. Super simple and successful!
3 THINGS I LOATHE
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β1. Got this from a brand I UNSUBSCRIBED from. What? This is not ok. Never do this.
2. This one needs some work: Notice how the logo doesn't show up on my phone on dark mode (and most people use dark mode). And I can't even read the font on the header or sub-head... clarity always wins over creativity β they need to make this easily readable.
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3. This email's downfall is the center-justified copy. People read much easier when copy is left-justified (unless it's 2 rows or less). They also need to rethink the logo 'cause it doesn't display well on dark mode.
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There you have it! 3 loves... and 3 loathes. This was fun.
Thanks for reading! See you in your inbox in two weeks.
With love,β
βLindsay
β€οΈ π€© 5 things Iβm loving right now π€© β€οΈ
βOr, how Iβm filling my emotional bank account.
π§ In my ears: I'm loving the Ecommerce Marketing School by Privy, hosted by Val Geisler. She shares super digestible tips in short episodes β check it out!
π For my eyes: My garden is finally popping! Lotsa Zinnias and Cosmos... and too many zucchinis (as always).
π On my lips: Zucchini bread and zoodles. Moving into overkill mode...
π Places to visit: The golf course! My new hobby is heating up β it's so fun!
π Fave emails: See above π.
β¨When you're ready, here's how we can work together to make some email magicβ¨
βOne-time project. Got a one-time email problem or goal? Yo! I'll solve it. From building a strategy to creating an email map or writing an email sequence... lay it on me.
βOngoing partnership: email strategy & copywriting. Some say retainer. I say partnership. This is the best way to get a direct line to my email-obsessed brain.
Hire me for a Strategic Power Hour. Sometimes you need another set of eyes to review and improve an idea you already started. Whether your copy's falling flat or you need to pump up your emails with some conversion pizzazz, I gotchu.
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LOVE Letters from Lindsay (Living Our Values Every day)
A bi-weekly email that focuses on email marketing, strategy & copywriting, storytelling, harnessing good energy, and finding ways to build purpose-based businesses while Living Our Values Every day.
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