A bi-weekly email that focuses on email marketing, strategy & copywriting, storytelling, harnessing good energy, and finding ways to build purpose-based businesses while Living Our Values Every day. Hiya, friend! I recently sat down with an eCommerce company’s leadership team, and what I found surprised me. Like many businesses, this company works with a lean team. Many of them wear multiple hats. Marketing often takes a back seat to manufacturing and logistics. They’d gone through different...
about 2 years ago • 3 min read
A bi-weekly email that focuses on eCommerce & SaaS marketing, email strategy & copywriting, storytelling, harnessing good energy, and finding ways to build purpose-based businesses while Living Our Values Every day. Dear Reader, Over the last year, I’ve worked with a variety of clients on email strategy. I’ve helped eCommerce & SaaS companies and a handful of service-based businesses to ideate, write, and implement email marketing strategies. So fun! I dig the variety of work. But even though...
over 2 years ago • 3 min read
A bi-weekly email that focuses on eCommerce & SaaS marketing, email strategy & copywriting, storytelling, harnessing good energy, and finding ways to build purpose-based businesses while Living Our Values Every day. Dear Reader, Let’s talk about email personalization. When most people think of email personalization, the only thing that comes to mind is adding your reader’s [first_name] to the subject line, the greeting, or buried somewhere in the email’s body copy. Sure, using their first...
almost 3 years ago • 3 min read
A bi-weekly email that focuses on eCommerce & SaaS marketing, email strategy & copywriting, storytelling, harnessing good energy, and finding ways to build purpose-based businesses while Living Our Values Every day. Dear Reader, Last week, I signed up for 65 email lists/newsletters. And you know how many welcome emails I got? 3. And 2 out of 3 were just single emails… not even the start of a series. C’mon eComm brands! YOU CAN DO BETTER. Welcome emails are the highest converting automations...
almost 3 years ago • 5 min read
A bi-weekly email that focuses on eCommerce & SaaS marketing, email strategy & copywriting, storytelling, harnessing good energy, and finding ways to build purpose-based businesses while Living Our Values Every day. Dear Reader, Whenever I talk to new clients or other copywriter friends who don’t specialize in email, one question that keeps coming up is… Question: When/How often should I use emojis and GIFs in my emails? Answer: It depends. (I can’t help it! It’s true.) Define your brand...
almost 3 years ago • 4 min read